Creates one of Canada's largest loyalty-linked banking ecosystems with significant benefits for millions of CanadiansExpands the benefits of PC Optimum™ and will offer more ways for Canadians to earn rewards on their everyday banking Cements EQB as the challenger in Canadian banking, servicing nearly 3.5 million Canadians with a scaled credit card portfolio and distribution across Loblaw bannersEQB will become the exclusive financial partner for the PC Optimum™ loyalty program through a long-term …