MADRAS, Ore. (AP) — An animal-rights group says it’s buying billboard space along U.S. Highway 26 to memorialize 14 calves that died last week when the truck they were riding in rolled onto its side outside Madras.
The billboard will feature a cow next to the words “I’m ME, Not MEAT. See the individual. Go Vegan.”
People for the Ethical Treatment of Animals spokeswoman Amber Canavan tells The Bulletin newspaper that the billboard space will be rented for one month, and the organization hopes the advertisement gets at least one person to consider going vegan.
She says the nonprofit bought similar billboards following recent cattle truck crashes in Tennessee and Louisiana.
