GLENDALE, Ariz. (KOIN 6) — It now seems possible Marshawn Lynch may not have a problem with reporters after all. He’s just been lacking proper motivation.

Marshawn Lynch's love for Skittles is unmatched. (imgur)

A new (dare-we-say genius) Skittles advertisement featuring the Seattle Seahawk is making the Internet rounds. In the 2:37-minute video, Lynch takes questions from the podium, popping his favorite candy in between each screwball answer.

The video’s an obvious nod to Lynch’s simultaneous love for Skittles and recent history with the media.

Lynch was fined last week for an obscene gesture during the Seahawks historic comeback win over the Packers in the NFC Championship game.

The NFL also warned Lynch, who’s repeatedly received fines for not speaking with reporters, that similar actions would garner much larger penalties.

Released the night before Super Bowl media day, the commercial was viewed on YouTube more than 750,000 times by 7 a.m.