PORTLAND, Ore. (KOIN) — Former furniture store owner Tom Peterson, who became a Portland icon over the years, passed away Monday morning.

Peterson died after a battle with Parkinson’s disease. He was 86.

Portlanders remember Peterson for his iconic TV ads that ran for decades.

Family members tell KOIN 6 News they are planning a memorial service for Peterson. Details will be added to this story as they become available.